California Hotel & Lodging Association

Established in 1893, the California Hotel & Lodging Association (CH&LA) is the voice of the California lodging industry and one of the most influential state lodging associations in the U.S. But the organization’s previous logo--which had been in use for decades—was showing its age. CH&LA asked Paper Moon Creative to rebrand the organization with a modern sensibility but to also incorporate aspects of the original 1893 logo, which included the bear and star from the California state flag. The new logo and branding debuted in 2014.