Gayle’s Bakery & Rosticceria was founded 40 years ago by Gayle and Joe Ortiz. Perched above the historic seaside village of Capitola, Gayle's opened 1978 as a small neighborhood bakery serving 10 items. Today, the business is a thriving, 10,000 square-foot emporium serving hundreds of mouth-watering pastries, cakes, cookies, breads, sandwiches, salads, and entrees from its gleaming cases filled with beautiful, fresh, made-from-scratch, delicious food.
Tasked with redesigning the website, we sought to recreate the mouth-watering, eye-candy experience of the retail store online in a responsive, brand-focused design. The amazing folks at Daylight Studio were our partners in development.