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Zella Hazelnuts are the product of a sixth-generation Oregon hazelnut farmer and chef who dry-roasts hazelnuts in small batches. The name reflects the brand’s spirited personality while the identity and packaging design communicate the hazelnuts’ premium quality. The stand-up pouch packaging provides the highest-level barrier protection from air and light to ensure the hazelnuts retrain their flavor and the aroma of fresh-roasted nuts.